Taglines and mission statements are two ways companies can express their business model ... and unique to make a company stand out. For example, "Just do it" is Nike's tagline, and "The real ...

If a small business can do this ... can occur in the aforementioned example where your company changes its brand message periodically. In these instances, tagline seems more commonly used to ...

It’s true that a bad tagline ... they patronize your business. Additionally, avoid taglines that say “Buy this” and aim more for “WHY you should buy this.” For example, at Company ...