The 2025 Shape Skin Awards team rigorously tested over 800 skincare products and treatments, culminating in 100 winners ...

Originating in Korea, “topical spicule products contain microscopic needle-like structures that gently penetrate the upper ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Navigating the skincare aisle can feel like decoding a beauty puzzle. With flashy packaging and lofty promises, it’s easy to ...

Neutrogena's Hydro Boost Hyaluronic Acid Water Gel Moisturizer is a gel-based moisturizer that "works beautifully for oily ...

As more brands focus on efficacy and safety in skin of color, the product benefits are multiplying. We explore this long-overdue development.

Another component of this moisturizer that makes it particularly unique (and reviewer-loved) is its cushiony texture that’s ...

There’s no denying that retinol is a powerhouse skincare ingredient. The vitamin A derivative treats a bevy of concerns from ...

You may have heard the rumors over the past decade or so about the “magic” of Korean skincare and how it has completely ...

Discover the best nourishing soap bars for all skin types, featuring natural ingredients that hydrate, brighten, and soothe ...

From glow-boosting serums to gentle sunscreens, Beauty of Joseon offers exactly what everyone wants in their daily skincare ...