There are, Mark Twain was famously fond of declaring, three types of lies: lies, damned lies, and statistics. It’s a succinct summation of something we’re all kind of aware of in our bones ...

That was when the door opened and on walked Zavier Simpson. He went down the center aisle, stopping at each seat, shaking everyone’s hand, wishing each good luck, telling everyone aboard to take ...

March 2024 The Art of Emotional Intelligence ...

As detailed in The Atlantic, Ryan Rodenberg and his research partners analyzed 61,000 men's tennis matches since 1990 to examine the sport's Simpson's Paradox -- when the loser of a match wins ...

What Simpson's paradox is and how to avoid it, in science as well as in marketing.