Ben Heath, a seasoned digital marketing strategist and founder of Heath Media, advocates for a shift away from short-term ...

Consumers are no longer passive participants in brand messaging. In fact, 71% of consumers expect personalized brand ...

But it is worth noting the comparative long and short-term performance of the app. As you can see, in the longer term, the data does show that several ad platforms deliver better results than ...

Analyst maintains Buy rating on Alphabet with $220 price target, notes potential for AI in digital advertising and revenue ...