Services marketing is equally important. Without a marketing plan that targets the right types of clients, services providers might be left waiting a long time for the phone to ring. When selling ...

International service marketing is an important platform for brand differentiation among service companies offering similar and related products in foreign markets. Indeed, brand recognition ...

Marketing your product or service transparently and in an accurate ... out on thousands or millions of dollars in revenue. It’s important to ask yourself if losing that much money and only ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within our digital information explosion, how businesses connect with audiences has ...

Recognize the Warning Signs An internal marketing program is important to any business in which staff actions affect the quality of customer service. It is particularly appropriate for staff who ...

At the beginning of this year, I wrote about the need to get the basics of customer service right. There seemed to be a lot of talk by senior management and marketing folk, but little delivery. Well, ...

But if you do not understand the importance of marketing or how to use it every day, you may not have the privilege of continuing do be a firefighter in the manner you love. If the fire service is ...