One of the most interesting things about social media, in my humble op-ed, is the way enterprising nerds have begun to apply quantitative analysis to the uber-complex world of human sentiment -- ...

While many retailers may still be working to best utilize the data they currently collect —such as sales per store, region or time period — they now need to up the ante and realize the benefits of ...

Sentiment analysis, also referred to as opinion mining, is an approach to natural language processing (NLP) that identifies the emotional tone behind a body of text. This is a popular way for ...

Customer sentiment is the emotional tone or attitude expressed by customers toward a brand, product or service. Understanding this can give companies a significant advantage in shaping business ...