The Galaxy S III solidified Samsung’s position as a leading maker of high-end phones, a process kickstarted by the Galaxy S and Galaxy S II in previous years. Its success, however, wasn’t as much of a surprise as that of the next phone on the list.

The Galaxy S25 is a tale of two AIs: Gemini and Bixby. Yes, while Google's Gemini AI assistant sits at the forefront—it can finally be triggered through a long press of the power button—Samsung is bringing its original Bixby voice assistant out from the shadows.

Samsung's new AI-forward flagship smartphones are on deck.The South Korean tech giant unveiled the Galaxy S25, S25+, and S25 Ultra during its Galaxy Unpacked livestream on Wednesday, Jan. 22, showcasing their sweeping integration of AI features but otherwise minimal spec upgrades.