Angie Lindsey, vice president of marketing, Fresenius Kabi USA shares 2023 strategies for talent management strategies in life sciences, specifically as it relates to sales and marketing. In a Harvard ...

Tools such as CRM, instant messaging apps, email marketing platforms and project management tools can be a lifesaver for busy sales managers. In the old days, sales managers relied on sticky notes ...

The best sales management software is Zoho CRM, thanks to its large sales feature catalog and flexible, low-cost pricing plans. There’s a lot to keep track of when it comes to sales, and every ...

Sales management includes more than tracking the ... prices and distributing in the right places, and continues with marketing messaging, customer service and other selling efforts, according ...

this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams. Put your sales force on the fast track ...

When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...

That makes it impossible for people across their organization—from marketing to sales to customer ... He is a coauthor of the HBR Sales Management Handbook. Arun Shastri is a leader of the ...

Does your business spend too much or too little on sales and marketing ... Optimization of your marketing efforts will leverage many of the familiar management accounting concepts. For starters, ...

When Field Service Management SaaS provider Simpro wanted to explore whether AI email agents could enhance its outbound ...

sales force management, and more. You can see, marketing involves a number of activities. Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really ...

A sales or marketing management position (overseeing technical sales staff), or Product management (being responsible for a particular product line) Turnover in sales and marketing positions is more ...