Does your sales message attract the right sort of customer? Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of ...

No time is more precious than the time you spend talking to your customers. The last thing you want to is waste precious face-time communicating a message that isn't interesting. Here's a quick quiz ...

I’ve written about sales and marketing messages frequently in the past but I’ve never explained how selecting the best Point of View (PoV) makes sales and marketing messages more memorable… and thus ...

Enterprise buying groups are getting larger, which is lengthening sales cycles. Gartner reported in 2018 it’s not uncommon to see just over 10 buyers involved. This requires sellers to tailor their ...

Small businesses typically use explicit advertising, which involves short and direct sales messages to a target audience. Implicit advertising, on the other hand, works best when businesses want to ...

Here are two of the things you need to do with an effective sales page online: You need to write a strong sales message. And you need to minimize the perception of risk. In other words, you need to ...

Chris Chambers, MBA is the founder of The Einstein Bridge and The Turing Forge, as well as CEO of Chambers Capital Ventures. Have you ever stopped to think about how many minutes a business decision ...