Could “STP” also be a proven boost to healthcare marketing effectiveness ... In my Procter & Gamble days, we called this the marketing strategy and it was the anchor or umbrella strategy that guided ...

Attempt no STP marketing without single-source data The ... Your positioning is a part of your long-term strategy and needs to be the same for all segments – different segments should not ...

targeting and positioning (STP) marketing strategy. First, divide your market into segments of buyers who share certain characteristics. According to Smart Insights, the most common segmentation ...

adding STP to your marketing engine will lead to more profit than Prozac. Andrew Ballard is the president of Marketing Solutions, a local agency specializing in growth strategies. For more ...