As luxury hotel Claridge’s successfully defends its mark against a UK candle maker, lawyers say the decision reinforces the benefits of acquiring a reputation but that there are pitfalls in showing ...
FMCGs could see more NGO campaigns as they miss their 2020 zero-deforestation targets. Reputation events could impact a company's value by as much as 30%. Nestle, BP, and JBS are all case studies on ...
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