Instead of conventional advertising—in the early days of Red Bull, that would have meant TV, radio, and print ads—he sponsored athletes (especially action sports athletes), created one-off ...

However, Red Bull Racing’s 2023 competitor, the RB19, has absolutely fried the system and blown past the boundaries of what appeared possible in this sport. The word “dominance” can now be ...

Outside Red Bull’s Salzburg headquarters, protesters have unveiled a 20x20m banner calling out the brand for operating in Russia – one of the biggest brands still doing so. The stunt, enacted ...