Instead of conventional advertising—in the early days of Red Bull, that would have meant TV, radio, and print ads—he sponsored athletes (especially action sports athletes), created one-off ...

Outside Red Bull’s Salzburg headquarters, protesters have unveiled a 20x20m banner calling out the brand for operating in Russia – one of the biggest brands still doing so. The stunt, enacted ...

Energy-drink maker Red Bull says it has dropped an advertisement in South Africa after an outcry from Christians for its portrayal of Jesus Christ walking on water. Roman Catholic bishops urged ...