Now the environmental agency that oversees recycling efforts in the United States is saying that, after close to five decades in the public eye, the “chasing arrows” logo should be retired ...

which replaces the chasing arrows symbol with a solid triangle outline for all plastics. “Consumers generally understand the chasing arrows triangle to represent a universal recycling symbol and ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

The iconic recycling logo has become an internationally recognized standard. When you see the three arrows, you know exactly what it means. Mark Wilson at FastCoDesign deems it "a design classic ...