It's a common sense approach to advertising that appeals to entrepreneurs who have rational minds themselves ... to support your product. For an example, pay close attention to the next commercial ...

Rational appeals provide factual information to make the case for buying a particular product. For example ... What Are the Elements of False Advertising? What Are the Elements of False Advertising?.

Here's a good example ... this way: "Advertising images that may seek to influence behavior without a rational evaluation, tend to activate the brain differently than ads that appeal to rational ...

And one recommendation from their work is that brand custodians “should use both rational and emotional appeals for their advertising campaigns ... cars and home buying – and over 115 product examples ...

Stibel says that examples of other brands that are gaining share against their closest competitors by employing "old-school rational messages, in addition to emotional appeals" include Sam Adams ...

In an always-on, multichannel world where most people spend a significant amount of time online every day, marketing has become a nuanced and high-stakes psychological game. By understanding how ...

NEW YORK: Older consumers demonstrate a clear preference for rational, rather than emotional, marketing appeals, according to a study published in the Journal of Advertising Research (JAR). Why Older ...