Drive a 5% lift in $ sales for Skittles core items, YoY Key to protecting the brand's largest source of $ volume, and ensuring sustainable growth for the long-term. A 5% lift would represent a ...

This time around, Skittles playfully urged consumers to "Legally Acknowledge the Rainbow" by signing a "legal" contract on its site to ensure that they understand the "crunchiness" of Skittles Pop'd.