Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

Tracking ROI is a challenge for several reasons. One of the first difficulties in terms of tracking ROI is that customers simply aren’t conscious of the specific campaigns that directed them to your ...

Before approving resources for a new revenue cycle solution, every executive wants to know the expected return on investment. While some hard ROI measures are clear, much of the benefit of automation ...

More than one-third of marketers are unhappy with techniques for measuring the return on investment (ROI) for sponsorship and event marketing activities. That’s according to a new survey and report ...

As health systems continue to face staffing and economic challenges, more revenue cycle departments are investing in automation technology to manage the burden. Although hard ROI often plays a leading ...

While influencer marketing is not new, it’s currently a rising tide many companies are exploring, especially to reach younger consumers who spend a lot of time online. It’s a strategy that can have ...

Thanks to the recession and the resulting push to contain costs, ROI has become a big buzzword in IT. Yet few companies are tracking ROI in a consistent and standard manner, says Kazim Isfahani, an ...

Eight out of 10 marketers indicate that the need to measure, analyze, and report marketing effectiveness is greater this year than it in previous years, according to the just-released 2009 Lenskold ...

In today’s socially connected world, public relations is more important than ever before. Today, a single tweet from the right Kardashian could be worth more than your entire advertising budget. Your ...