Add Yahoo as a preferred source to see more of our stories on Google. “If I go to the office, nobody wears a tie anymore,” Becker continues, noting that the current way of looking at building a ...

After revealing its bold new Xetic cushioning tech last week, German sportswear giant Puma has released the first shoes to feature the innovation, a range of shoes done in collaboration with Porsche ...

Global sports company PUMA, in collaboration with Manchester City, has today launched an innovative AI kit design platform, giving City fans the unique opportunity to design the club’s official Third ...

Footwear is a key piece for a driver since it's directly responsible for speed and brake control. Combining the classic Porsche yellow with engine-inspired graphics, this new collection from Puma aims ...

The Puma Avanti sneaker launches Sept. 15. By Carly Thomas Associate Editor Rihanna has officially teamed up with Puma again for the launch of a new footwear line. The multihyphenate revealed the Puma ...

On the eve of their just-released athletic collection, I sat down with the CEOs of Porsche Design and Puma, Jan Becker and Björn Gulden, to discuss their new menswear collaboration and what it’s like ...

Retailers focusing on sustainability can realize a number of benefits, including improved customer sentiment, great employee engagement and lower costs. Athletic brand and retailer PUMA has ...

Puma and MIT Design Lab hope to shape the future of athletic wear with new "biodesigned" technology. They have created sneakers called Breathing Shoes with "deep learning insoles." The Breathing Shoe ...

Salehe Bembury and Puma Hoops announced a partnership today in Paris: Bembury is joining the sportswear brand’s basketball division to help find Puma’s next signature athlete and design their ...