Creative testing, like DAIVID, has evolved to the point where we can test thousands of ads per day leveraging disruptive AI tech, while maintaining the human connection.” Daboll views the ...

NEW YORK, April 22, 2024--(BUSINESS WIRE)--Purposely.ai today announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance.

By illuminating these lived experiences of how biases make people conscious and uncomfortable, the film moves into its second layer which showcases the same people thriving in their PTE test ...

TikTok’s fifth annual trends report encourages brands to “take more creative risks,” including using AI in their advertising on the social media platform. The report highlights three trends. The first ...