With the release of the endorsement-heavy new Bond film Spectre nearly upon us, have you ever wondered what the difference is between product and prop placement? James Bond with his branded laptop ...

New York-based props company Green Product Placement has ... who had just released the ultimate 2011 product placement film, POM Wonderful Presents: The Greatest Movie Ever Sold, announcing ...

permits both product and 'prop' placement, where the goods are borrowed free of charge, provided advertising is not aimed at children and a warning is put at the start of a film or TV programme.