A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Entering the back half of July, many retailers have shifted their back-to-school strategies into high gear, hoping to drive young shoppers and their parents into stores. Consumers are expected to ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Many marketers are facing unprecedented challenges due to the current high-inflation environment. As with any crisis, it is important for companies to understand how their consumers will likely behave ...

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. As we approach a ...

Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

This article looks at prevention in the context of recent policy initiatives in the UK which have created new roles and new opportunities for general practitioners (GPs) and primary care. One such ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...