Taken together, the reports stand as an indictment of the entire programmatic ecosystem. Critics say the unsuitable ...

Programmatic digital OOH (pDOOH) often gets mistaken for full automation. While it’s a step forward, it represents only about ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution ...

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Brands are taking back control of programmatic media buying. Broderick notes a significant shift from agencies controlling 100% of spend a decade ago to just 50% today. Advertisers are learning ...

PubMatic stock has taken a beating over the past few years. Shares of programmatic advertising platform PubMatic (NASDAQ: ...

This shift has made media buying more efficient, enabling buyers to more effectively orchestrate campaigns, reduce waste, and meet objectives. However, many aspects of programmatic buying are ...

At the heart of this transformation lies the rise—and over-promise—of programmatic advertising. It’s sold as the savior of modern media buying: automated, data-driven, and scalable.

Netflix has enabled programmatic guaranteed buying in Australia for buyers using Google’s Display and Video 360 (DV360) and ...