Many B2B software companies—Notion, Airtable and Zapier, to name a few—have used product-led growth (PLG) as an alternative or supplement to traditional sales channels. Product-led growth, as ...

It’s time to say goodbye to traditional marketing-driven strategies and hello to product-led growth (PLG)! I believe the shift toward user-centricity is about to revolutionize the way we think about ...

Product-led growth is a hot topic these days. Product-led organizations desire a deeper connection with their customers and users. They attempt to understand their problems and anticipate what the ...

Product-led growth (PLG) is a strategy where a company relies on its product to attract, engage, and retain customers. Product-led growth (PLG) is a strategy under which a company focusses on using ...

At some point, every founder hits the same wall. You are shipping features, posting on social, maybe even running ads, but ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

Elena Vera, a growth leader at Lovable with 10+ years running growth teams, argues that distribution—not just product quality—determines company success. Great products fail without it, while mediocre ...

Enterprise tech companies usually grow by investing in a costly sales and marketing operation, suffering through long, expensive sales cycles. Eventually, if it works, their software is adopted “top ...

Even the fastest-growing software startups aren’t expanding as fast as they used to. Of course, this is partly by choice; you have to trade off growth if you want profitability, and vice versa. The ...

Skene’s AI agents analyse product code to help teams turn strong tools into widely adopted, revenue-driving products without ...

A well-defined saas org chart is the foundation for scaling. It clarifies roles and responsibilities, ensuring everyone knows ...