The town of Whiteland has unveiled a simplified logo. The new logo cost under $300 ... The goal was a “clean, simple” look that would consistently look good on any medium.

As it happens, the Noun Project’s icons also make great symbols for small businesses that want a simple logo, but don’t want to pay a lot to come up with one. Squarespace Logo is easy to use.

Admittedly, slanting letters have become a bit dated, and simple-is-beautiful is a design favorite right now. Neither a lack of slanting nor simplicity means a logo has to be boring, though ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...