The Toyota Prius is more than a global household name; it's an icon that set the template for mass-market hybrid vehicles. The original Prius launched in 1997 as the world's first mass-market hybrid ...
Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Oct 30, 2023, 08:50pm EDT This article is more than 2 years old. The ...
Toyota pulled a major heist in November 2022, when it gave everyone the first glimpse of the redesigned fifth-generation Toyota Prius. A large swathe of the automotive world — consisting of auto ...