All it takes, he says, is to redesign the logos to use less ink. Since corporate giants print them so frequently and on so many different materials, just a small change can have a huge effect.

In short, he’s redesigned their logos so that they use up to 40% less ink on every sign ... the design to the printer for silkscreen printing the bill was great too . . . greatly expensive!” ...

All it takes, he says, is to redesign the logos to use less ink. Since corporate giants print them so frequently and on so many different materials, just a small change can have a huge effect.