Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

We may have to actually spend time and effort to gain information to help us in choice situations. Long-form full-page print ads may be the path of least resistance when it comes to understanding ...

Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing ...

Digital media is your megaphone. It gives your brand scale, speed, and the ability to use data to ensure your target audience ...

Print distribution integrity (97% pick up rate). Gambit and third party auditors makes sure that all papers are being picked up and your ad is being ... in to receive more information and offers ...

Here it is: In 2012, newspapers lost $16 in print ads for every $1 earned in digital ... and it's true that websites offering direct information about housing, rentals, cars, and other goods ...

With the ability to track Pay Per Call from the print ads, and with Google hosted web site URL’s (which Google can tweak based on visitor profile information and referring publication), the ...

Despite that, however, the roundtable attendees were quick to note that overall short-termism isn’t going away any time soon, and that the steady fall in print ad spend is likely to continue ...