Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.

and more Tech company AirPR created an infographic mapping out the various tools that can help PR professionals keep pace with digital innovation. The products and services listed below span areas ...

Content marketing can be a powerful tool ... more on how to measure awareness, consideration, and conversion—and for tips on how to improve the effect of content marketing on each of those steps of ...

The number of Uber drivers across the United States has exploded in recent years, with people signing up in droves due to the flexibility and simplicity offered by the service. In major U.S ...

Right? Yes, but an influencer marketing strategy requires more than simply finding influencers, and you want to have the right tools in place to create a robust and successful program. An infographic ...