Will you opt for a pretty floral print backpack or a skater-boy checkered vibe? Whichever you go with, it’s going to celebrate who you are and what you’re about — so make it count!

That's how much Herschel Supply Co., the Canadian startup behind everyone's favorite backpacks, saw sales soar in their first year. The success of Herschel is jaw-dropping, but it shouldn't be.

This says a lot, considering that TUMI typically focuses on appealing to the business aesthetic, rather than just selling pretty backpacks — it just so happens that this one manages to do both.