Cal Poly spent $340,000 on rebranding and, as often happens with such efforts, the new logo is being ridiculed. Unveiled last week at the campus — California Polytechnic State University ...

Another shared the Russian national anthem along with this comment: “Nice logo to adhere with the socialist ideals of the collective! I suggest a new Cal Poly school song to commemorate!” ...

Cal Poly Pomona President Soraya M. Coley on Tuesday acknowledged it was a “misstep” to change the logo, seal and motto ... seal are not identical to the real-life features.

Still unhappy with Cal Poly’s new logo? Take heart. At least it has discernible images. There’s a sun. A mountain. A hammer. A feathery-looking thing that’s supposed to be a writing quill.

Cal Poly officially opened a new 3,200 square foot ... with marketing firm SimpsonScarborough to update the university’s logo as well as it’s updated branding, “Learn by Doing.