Cal Poly spent $340,000 on rebranding and ... the “U” depicting a stylized bull’s head. On the other hand, an alternative logo quietly rolled out for the city of San Jose has been generally ...

Another shared the Russian national anthem along with this comment: “Nice logo to adhere with the socialist ideals of the collective! I suggest a new Cal Poly school song to commemorate!” ...

Still unhappy with Cal Poly’s new logo? Take heart. At least it has discernible images. There’s a sun. A mountain. A hammer. A feathery-looking thing that’s supposed to be a writing quill.

Cal Poly Pomona is ready to start its 80th year, and for much of its history the university has had a bit of an identity clash, especially given a campus with a similarly sounding name on the ...

Cal Poly officially opened a new 3,200 square foot ... with marketing firm SimpsonScarborough to update the university’s logo as well as it’s updated branding, “Learn by Doing.

The new Cal Poly logo design is causing a stir on the San Luis Obispo campus, with the student newspaper running stories and columns outlining the college community's concerns.