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Earlier this year, Tangent Graphic unveiled its suite of pictograms for the Games, each of which aims to capture a ‘defining moment’ of the sport it depicts. Working with interior designer Space ...
We take the little icons of swimmers and sprinters as a given aspect of Olympic design, but the pictograms were a mid-20th Century invention—first employed, in fact, the last time London hosted ...
Robert Ball, design director, The Partners Having just spent a few hours ... For sheer elegance and economy of shape the fabulous pictograms that form the basis of his way-finding system for the US ...
Olympic design historian Markus Osterwalder praised the look of the pictograms. “As decorative, stylish elements, I find them excellent,” he said, pointing to how they work on stadium walls ...
Pictograms like this one for artistic gymnastics have been used at every Olympics since 1964 "It is a real honour to have participated in the design of the Tokyo 2020 sport pictograms," said Hiromura.