Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

If you’re like many business owners, you want to use email marketing to grow your company. Emails are an excellent way to get to know your audience and build customer personas. At the same time, you ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Lands’ End is partnering with Movable Ink to drive enhanced personalization in its email marketing campaigns with the help of AI. Through the deployment of Movable Ink’s Da Vinci solution, Lands’ End ...

Mail merge makes sending personalized messages to a large group efficient and easy. Prepare clean, organized data for a successful mail merge process. Use the Microsoft 365 suite for integrated ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

Personalization is by no means a guarantee your emails will feel more personal. I often hear marketers say they want to use more personalization in their marketing. Using profile data to make emails ...