Me: “It’s spend. Ad spend. Performance Max maximizes your ad spend, as long as you let it.” If you are 100% convinced the last statement is complete BS, you can stop reading now. The rest of this ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...

Over the last month, Google has announced a number of advancements to how they will be measuring user experience through key speed and performance metrics. Coincidentally, I have been working on ...

Google announced that Google Ads scripts now support Performance Max campaigns. Google said, "this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already ...

The Nmap Project just released the Holiday Edition of its open source cross-platform security scanner and network mapper, with several important improvements and bug fixes. New features in Nmap 7.40 ...