A single phrase can follow you for a lifetime. For me, it was this: Perception is reality. It was one of the first lessons drilled into me during Plebe Summer at the U.S. Naval Academy. It felt like a ...

What we call “pretty” is far less fixed than it feels. Research shows that attraction is shaped by biology, psychology, ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

A sentence I once read refused to leave me: “A board seat isn’t just earned through experience and connections; it’s sustained through perception.” You can operate with spotless ethics, pure ...

The chance of being a crime victim in the subway is remote. But riders feel far more at risk than they do driving on New York’s streets and highways. By James Barron Good morning. It’s Wednesday.

Many people feel like they’re aging faster than expected, even when their routines, genetics, and health haven’t dramatically ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...