"The White Lotus" star, Patrick Schwarzenegger, stripped down in a new ad campaign for Skims, following his nude scene in the first episode of the hit Max show.

"My dad thought it was hilarious," he tells TODAY.com. "My mom didn’t even really understand what was happening."

The actor, who descends from Hollywood and political royalty, lends some of that privilege to his role as a cocky finance bro in the HBO hit.