The company said Wednesday it would offer live, in-game programmatic buying for select commercial units in what it called ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional competitive ...

SHREVEPORT, La. (KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports ...

Paramount’s $7.7 billion media rights deal with the UFC will kick off with their first live event in 2026. UFC 324, the first of 13 marquee numbered events, is set to stream Jan. 24 on Paramount+. UFC ...