The Elks' "Cherished Memories" float travels along Orange Grove Boulevard in Pasadena during the 2025 Rose Parade. The upcoming parade features a community-made float that stirred some controversy.

Artistic Entertainment Services plays a role in more than a dozen of the most recent Rose Parade floats. Workers on the San Diego Zoo Wildlife Alliance Rose Parade float at the Rosemont Pavillion in ...

Add Yahoo as a preferred source to see more of our stories on Google. The Rose Parade is hours away -- rain or shine and volunteers have spent countless hours decorating floats, and now those famous ...

It is almost time for another rendition of the beloved Rose Parade, a nationally-televised celebration of the new year, float artistry and, of course, roses. If you’re looking to tune in from home, ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. The annual Pasadena Rose Parade took ...

Add Yahoo as a preferred source to see more of our stories on Google. The Elks' "Cherished Memories" float travels along Orange Grove Boulevard in Pasadena during the 2025 Rose Parade. The upcoming ...