Charmin's new Ultra Soft Smooth Tear toilet paper has wavy perforations to deliver a better, smoother tear. Charmin has a new take on how toilet tissue tears. The Procter & Gamble brand this month ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

Charmin's Project Relief is seeking deserving fire departments who might need a little help with donations of toilet paper. Charmin is out to save the butts of the nation's responders. Does your fire ...

For the first time in a century, Charmin is revolutionizing the world of toilet paper—simply by changing the shape of the perforation. Replacing the traditional straight line with a scalloped edge, it ...

The folks behind Procter & Gamble’s Charmin toilet-paper brand are having a bit of fun at CESin Las Vegas this year, demonstrating three high-tech concepts developed by its Charmin GoLab to help us ...

There's nothing more frustrating that running out of toilet paper. And in a busy household like mine, it happens a lot. I'm a mom to four young kids so, between my own family and frequent guests, we ...

Charmin has announced a new line of toilet paper that could last you an entire month. It's called the "Forever Roll" and it even comes with a FREE special holder. "It's the same 2-Ply Ultra Soft you ...

While Charmin doesn't plan to release the BRB Bot, the toilet paper brand can at least raise awareness as people share demonstrations of the technology with their friends and followers on social media ...

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