The golden rule of good creative packaging design is the same as it’s always been: Put people first. Brandon Head, creative director at The Hardy Boys, a VML company. Image supplied Packaging is ...

Trust Through Transparency: Smart packaging, embedded with NFC or QR codes, allows consumers to trace material origins, lifecycle impact, and disposal instructions in real time. Clear communication ...

Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.

By leveraging design, interactivity, and sustainability, brands can transform packaging into a compelling narrative device ...