Oregon State University, the alma mater or sports team favorite of many Pacific Northwest producers, has a new logo and branding to go with it. The new logo is an intentional artistic ...

How did Oregon build a perennial national title contender in a remote, sparsely populated state ... college football brand has to be about more than the logo or the uniforms.

Jackson fulfills another educational component from his branding experience while playing in the NFL for more than a decade. Oregon State has some 475 athletes on its 17 sports teams.