As if the immediately recognizable block lettering of the word "Hershey" wasn't enough ... recognizable (and well-liked) Tropicana orange juice logo, the one where an orange has a straw sticking ...

As corporate rebrandings go, you can say Hershey has stepped in it ... reinvent its recognizable (and well-liked) Tropicana orange juice logo, the one where an orange has a straw sticking out ...