The St. Louis Post-Dispatch, for one, cheered “Buffalo For Real” in an editorial because it meant “St. Louis no longer has the most awkward marketing slogan of any city in America.” ...

Slogans may also change to reflect societal shifts. Ford, forinstance, recently dropped “Quality is job one” because of theperception that in today’s marketplace, high quality is a given ...

The slogan was unveiled by Ford CEO Alan Mulally (who was credited with the internal One Ford motto) some time around the dawn of 2012, and the motto was recently rolled out in Europe. Expect to ...

The city is now trying to lure back international travelers with a new slogan and ad campaign that will directly target consumers. “There’s only one D.C.,” said Elliott Ferguson with ...

The marketing machine for the new consoles is revving up, and that means we need a slogan. Luckily, where the Xbox Series X is concerned, it’s hard to do a whole lot worse than “Input one.