In just over two weeks, the 2024 Olympic Summer Games will kick off in Paris. When they do, GK Elite of Reading will once again be participating on the world stage. On Tuesday, GK Elite and USA ...

Headquartered in Reading, PA about 50 miles from Philadelphia, GK Elite plans to make the most of its opportunity under the Olympic spotlight, maybe even steal a little of the mega-brands’ thunder.

GK's holding company, Elite Sportswear, has two other main brands, Dolfin swimwear and Omni Cheer, and it is majority owned by private equity firm Riverside Company. Elite has roughly 500 employees.