There is no doubt that to create a new Olympic Games logo and visual identity is one of design’s toughest branding challenges. As well as preserving the foundations of the event’s long-term ...

When we get up at 3 a.m. to watch the Tillies play, we’re not exactly our sharpest selves. But one eagle-eyed Olympics fan has spotted a glaring mistake in the Channel 9 coverage of the Paris Games.

At first glance, the 2024 Paris Olympics logo looks like the traditional flame that originated in 1928 at the Amsterdam Games. But a closer look reveals something far different. Tilt your head a ...

There’s something else people are noticing as the Olympics begin: the logo for the 2024 Paris Games — which is supposed to be a flame — looks an awful lot like a person. Do you see it?

In a true first, the Olympics logo, known as "Futura" was selected via an open vote: The logo incorporates the number "26" and is stylized with a single white line that reflects "Milano Cortina ...

For design enthusiasts like me, the Olympics is always an opportunity to analyse how design trends are shifting and witness the evolution of ... a new Olympic Games logo and visual identity ...

Marketing professional Kiandra Trickett shared a TikTok, pointing out that the Olympics logo looks ‘odd’ compared to how she remembers it. Or so it seems… Marketing professional Kiandra ...