“We are excited about this new logo and new look for Wildcat Athletics,” said WSU Director of Athletics Jerry Bovee in a news release. “This new approach gives us greater flexibility in ...

PULLMAN, Wash. - On Aug. 20, the flight path of a Cessna went viral after it accurately drew the Washington State University (WSU) logo in the sky. Tri-Cities business owner and WSU alum Mark ...

That's a tough sell in Cougar Nation. "I think it is ridiculous," said Tracy Dullum, who sells WSU souvenirs at the Web site Cougarwear.com. "The Wazzu logo is one of the highest-selling logos on ...

Leahy's handiwork proved iconic in another as well. He birthed the scripted "Cougars" logo that adorned WSU helmets for a quarter-century and still can be found on t-shirts and variously around ...

a WSU alum from Richland, Washington, flew over the Palouse Saturday morning and marked the area claiming “Cougar Country.” When marking the area, the flight tracker shows the WSU logo.