Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

Observational research is core to drug development, helping researchers understand the natural history of diseases and the real-world impact of treatments on patients. Observational studies frequently ...

Where can observational studies be registered? An increasing number of clinical trial registries exist and, despite their names, some include observational studies ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

A carefully vetted film can educate clients, their family members, and aspiring mental health professionals about psychological conditions, including how they manifest and the challenges they present.

After showing two groups of schoolteachers a videotape of an eight-year-old boy, psychologists John Santrock and Russel Tracy found that the teachers’ judgment of the child ultimately depended on ...

Getting time on the James Webb Space Telescope (JWST) is the dream of many astronomers. The most powerful space telescope currently in our arsenal, the JWST has been in operation for almost four years ...