OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...

The Gazette-Times reports the logo OSU President Ed Ray presented to students Monday features a beaver, the school’s mascot, perched atop a shield-like academic crest filled with symbols ...

That happened Monday when I called Nike design guru Tinker Hatfield to ask him whether the Beaver logo circulating the ... re-branding details privately to OSU officials in three or four weeks.

According to the site SportsLogos.net, the logo first appeared on the Facebook page of an employee of a Just Sports retail store in an image taken of what appears to be store merchandise.

OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...