Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

The new campaign, devoid of any actual cars, instead showcases a vibrant world of diversity, style, and modernity, symbolizing Jaguar's commitment to inclusivity and a progressive vision. Critics, ...

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...

There has been huge anticipation for the new car’s arrival, which entails Jaguar ceasing all production of its internal combustion engine vehicles, then producing no cars at all until its EV ...

For a company that'll soon be selling sleek, modern luxury cars, that tracks. Jaguar also showcased a new monogrammed logo, featuring inverted Js, and a riff off the new script. This is ...

The company has undergone a horrendous sales slide in the U.S., one unnoticed by the cognoscenti bloviating online about the automaker’s new concept. In 2003, Jaguar sold 54,655 cars in the ...

this isn't the production car) have some seriously heavy lifting to do. What concerns me more about the new Jaguar, so much more than what the people in the ad identify as, is this: will anyone ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has divided opinion. Some on social media said the new Type 00 car was "exciting ...

Jaguar has revised the XF for 2021 with a brand new interior, interesting new tech and far better value. We test the ...