One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used ...

Spread the loveIntroduction In an era where content is king, the way brands engage with consumers has evolved dramatically. One of the most compelling methods to emerge is native advertising. This ...

The following is a guest post from Susan Borst, VP of Mobile at the Interactive Advertising Bureau. What exactly is native advertising? That's a question that simply won't go away despite the fact ...

The Internet Advertising Bureau (IAB) UK has created broad definitions around native advertising and content for media owners and brands. The terminology has been created to clearly outline different ...

Displaying an ad on a Web page along with regular content in a manner that does not distract the user. Contrast with "interrupt advertising," which requires users to cancel a message that demands ...